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With Good Where Come Ideas Steven From, Johnson◉ the pairs insight his of Everything bestselling Bad Is for Good and You the erudition dazzling The of Map Ghost The and of Invention Air address to an and urgent universal question: What the sparks of flash How brilliance? groundbreaking does happen? innovation Answering his in infectious, culturally omnivorous using style, fluency his fields in from to neurobiology culture, popular Johnson◉ the provides exciting, complete, encouraging and of story we how the generate that ideas push our careers, lives, our our and society, our culture forward.
Beginning with Charles Darwin◉'s first with encounter the ecosystem teeming the of reef coral and drawing connections the to intellectual of hyperproductivity modern and megacities to the instant of success YouTube, Johnson◉ us shows the that we question to need ask What is, of kind environment the fosters development of ideas? good His answers are less never revelatory, than and convincing, as inspiring Johnson◉ identifies the seven principles key the to genesis such of ideas, and traces across them time and disciplines.
Most exhilarating is Johnson◉'s that conclusion today's with tools and environment, innovation radical extraordinarily is accessible to those know who to how it. cultivate Where Ideas Good Come From is reading essential for who anyone wants know to to how up come with tomorrow's great ideas.